Flyer – the most affordable form of advertising and budget. But most of all information obtained in the course of or in your mailbox, a cursory look through people and immediately discarded if there is nothing “catchy”. Only well-designed flyer, fell into the hands of the target audience, shoots right on target.
Competently – so in compliance with the rules of advertising texts, with thoughtful design and quality printing. Principles, which we now describe will help you how to make a flyer on their own and check the work, if you order her advertising agency.
The format of the leaflets you pick and choose based on the amount of text, the availability of photographs and illustrations. Most popular formats A5 and A6 (half and a quarter of A4): this area will help you arrange and text, and pictures to add.
Table Of Contents. Key information should be evident when skimming. Build sentences short and clear. Avoid formulations with negation. How to make a flyer even more attractive? Think newsworthy, backed by some benefit to the potential customer. For example, if you open a store, a gift promise, offer or discount card bearer leaflets. Such a move would also track the effectiveness of your advertising and give it added value.
Flyer design should be harmonious: the background color and the text should not distract from the main content. Use a different font size for the main and additional information. Well-chosen photographs and illustrations, “support” the text and create the desired associative links. Be sure to add to the layout of your logo!
Checking the finished model: the Emergency Committee. Before you give the layout into production, make sure you did not miss anything. After reading your advertising message, the client should get the answer to question 4:
Where: venue, address shops, website
When the date and time of the event, the duration of the action or the time of the offer;
What: what event is happening, about what goods and services in question;
Why or how much: a reason to have events, why it is important for him to get there, what is the price of the goods or services.
Just be sure to have all the answers appear in the text, can be terms of reference for the printing and safely send the layout to print.
Production. The quality of the printing industry plays an important role in shaping attitudes toward your flyer: it should stand out not only the content, it must be a pleasure to hold in their hands! If you’ve never experienced the production of printed materials, it is possible to negotiate with a representative of the printing of the meeting and view samples. It takes a bit of your time, but will give an understanding of what the paper and printing method to choose. At the same time specify the terms of production. Now you know exactly how to make flyers that read. The case for small – to hand them over to potential customers at the right time and the right place!