Color scheme, design and print leaflets

For any promotional items is very important competent design, in particular color scheme. It is known that the color has a very strong influence on the human perception of advertising. As a rule, above all a man pays attention to the bright, colorful image. Therefore, in order to attract customers try to use colorful booklets and leaflets.

Full color is the most common form of printing flyers and booklets, which aim to attract customers. As a rule, leaflets and booklets, in addition to the text, contains colorful images, photos. Leaflets and booklets attract the eye, effectively attract attention, arouse interest.

If a company has a corporate colors, a good solution is to print flyers or brochures using the company’s colors. Corporate colors used in the design of your flyer or booklet to help potential customers better remember the company, with a booklet or leaflet obtained colorful and stylish.

Sometimes leaflets or booklets are printed in black and white. Such promotional items is not so spectacular, but saves finances. In addition, in certain situations, if you want to print or scientific training booklet containing test or table, price lists, text without illustrations, this seal may be good decision. Two-color booklet or leaflet can be printed in the company’s colors, as well as in any other, contrasting colors.

Such a print called Duotone and is often used by designers. As a rule, one of the colors with two-color printing can be black – it goes well with bright colors, especially gold and silver. If black makes you a negative attitude, you can choose a different ratio of colors: red and white, blue and white, etc. Experienced designers will always prompt you the best color combination for your flyers or brochures, but we will respect your wishes and preferences. The main thing – do not forget about your potential customers, which is created to bring promotional products – leaflet or booklet must impress it on your target audience. Very often, booklets, made using two-color printing, look stylish and elegant and stand out against the colorful leaflets and booklets. In addition, two-color printing can save your finances.

Of course, print Duotone is not suitable for the production of leaflets or booklets, representing many illustrations or photographs of the goods or services. In this case, are best run color printing offset, perfectly suited for playing back images of photographic quality. Short runs of leaflets can be made by means of digital printing, which is also good to play colorful images.

Choice of colors, as well as development of the design of the booklet or leaflet, in each case is individual. For different purposes, different products, financial possibilities of the customer, color leaflets or booklets and their design will be different.

Bright, colorful leaflets and booklets companies are able to effectively attract attention, thus finding new customers, and duatonnye two-color leaflets and booklets can be used to report discounts and promotions, familiarization with the price list of the company, etc. Quite often, two-color flyers and booklets are very effective advertising media. In addition, two-color printing saves and is therefore the best option for making cheap and simple promotional products for mass distribution and spreading the mailboxes. .

Print full-color and two-color flyers and booklets.

The optimal way to print full-color promotional products is the use of printing machines with a number of sections of four or more. Print two-color products, we recommend that you use a two-section printed machine. When producing leaflets and booklets on printing equipment having a greater number of sections, you will not get significant savings.

The structure of our printing center includes a design studio. Our designers will not only help you to choose the optimal color scheme of your booklet with the activities of your company, the advertised product and the target audience, but also help to save without losing not only the quality but also the attractiveness of your promotional products.